Top 21 Fashion Bloggers To Follow in India


With the rising trend and increased use of social media platforms, especially Instagram and Facebook, the popularity of fashion bloggers in India and social media influencers have increased many folds. These social media influencers have millions of people following them, checking upon them, and getting influenced every day. 

Therefore, here is an extensive list of 21 fashion bloggers to follow in India in 2021:

#1 Komal Pandey

Komal Pandey was a common Delhi girl who did her graduation from Delhi University. With a zeal for fashion and arduous personal life, she became a big star in the social media buzz. 

Today she is considered the Biggest Fashion Blogger on Instagram and recently got an award: 'The Best Fashion Blogger' in India from Cosmopolitan.


Instagram Account: @komalpandeyofficial

Instagram Followers: 1.3 Million

Income Sources: Blogging, Vlogging, brand endorsements, partnerships, collaborations, ted talks. 

Brand endorsements: Honor, Vivo, Garnier, Maybelline.

#2 Aashna Shroff

Aashna Shroff is another big name in the social media influence industry. She was the most successful blogger in the year 2019. Having millions of Instagram followers, she is also famous for her makeup tutorials, straightforward skin tips, and pimple cure suggestions. Today she travels all over the world for paid promotions and photo shoots. 

Instagram Account: @aashnashroff

Instagram Followers: 867K

Income Sources: Blogging, Vlogging, snob shop.

Brand Endorsements: Nykaa, Lux, Mac, Cosmetic, Pantene, Maybelline, Estee Lauder, Gucci.

#3 Juhi Godambe

Juhi Godambe is famous for young and vogue outfits. Her trendy suggestions are some things that her influencers look up to every day. She is also a beauty blogger, and her blog has also been registered in industry publications. 

Juhi Godambe is also known as a fashion and luxury content creator and founded a fashion ecommerce startup called Arabella in 2015. 

Instagram Account: @juhigodambe

Instagram Followers: 458k

Income Sources: Blogging, YouTube vlogs, fashion influencer, and brand collaborations 

Brand Endorsements: Amazon, Lakme, and other brands 

Best Fashion Bloggers in India

#4 Kritika Khurana

Kritika Khurana is a social media personality having an aesthetic appeal to her videos. She adds a chic bohemian style to her outfits and makeup. She also maintains a lifestyle blog sharing her thoughts about travel and food. 

Instagram Account: @thatbohogirl

Instagram Followers: 1.2 Million

Income Sources: Vlogging and blogging

Brand Endorsements: Lavieworld, Nykaa, Maybelline.


#5 Santoshi Shetty

Santoshi Shetty is another fashion influencer maintaining an extremely successful fashion and lifestyle blog named 'The style edge'. Apart from maintaining a fashion blog and Instagram profile, she promotes healthy mental health and offers one-on-one therapy sessions. 

Instagram Account:@santoshishetty

Instagram Followers: 752K

Blog: The Style Edge  

Income Sources: Personal brand endorsement, modelling, acting, blogging, and fashion suggestions.

#6 Siddharth Batra

Siddharth Batra is the Biggest Male Social Media Fashion influencer.  Being a slim male, he has his own touch of clothing combinations and inspiring and different styling concepts. He has also excelled in video making and editing. 

Instagram Account: siddharth93batra

Instagram Followers: 185k

Income Sources: modelling, acting, blogging,

#7 Masoom Minawala

Masoom Minawala recently completed her 2 Million follower family on Instagram. Her followers are her constant viewers and praise. She has an elegant touch to her posts and styling videos which sets her apart from others. 

Instagram Account: @masoomminawala

Instagram Followers: 1 Million

Income Sources: Blogging, YouTube vlogs, fashion influencer, and brand collaborations 

Brand Endorsements: Vogue, Gucci, Loreal, and Dior

#8 Karron D Dhingra

After Siddharth Batra, Karan Dhingra has gained massive popularity on Instagram. His looks and fitness is a charm for many girls. He has many tie-ups with different brands and is a budding blogger and videographer. 

Instagram Account: @theformaledit

Instagram Followers: 441K

Income Sources: Blogging, YouTube vlogs

#9 Shereen Sikka

Shereen Sikka is famous for her Instagram handle and blogging videos, but she is running a successful blog related to styling, fashion, travel, food, and makeup. You can take easy suggestions from her blog about makeup, daily clean up routine, cleansing products, etc. 

Instagram Account: @shereenlovebug

Instagram Followers: 341K

Brand Endorsements: YamiEonline, Nykaa, Oriflame

Income Sources: paid partnerships, blog writing, and influencer marketing. 

Famous Fashion Bloggers & influencers To Follow in India in 2021

#10 Sejal Kumar

Being a strong personality and a pass out from SRCC, she gained massive popularity because of her educational background as a blogger. Sejal Kumar is a talented videographer, blogger, YouTuber, and writer. Along with running an Instagram account, she also maintains her writing blog and articles. 

You can read more about Sejal over here...

Instagram Account: @sejalkumar1195

Instagram Followers: 892K

Income Sources: Blogging, Vlogging, brand endorsements, paid partnerships, collaborations.

Brand Endorsements: Lavie India, Amazon, Myntraa, Maybelline

#11 Riya Jain

Riya Jain is also a young, budding, and inspiring social media influencer. She has her own website Caughtinacuff where she puts in articles and blogs related to fashion density, fashion tips, lifestyle maintenance, and healthy eating habits. 

Instagram Account: @cughtinacuff

Instagram Followers: 350K

Income Sources: paid partnerships, blog writing, and influencer marketing. 

Brand Endorsement: Mac, Lakme, Myntra

#12 Ammy Arora

Although Ammy Arora has not gained huge popularity on Instagram yet, she also runs a successful blog and website.

Instagram Account: @theammyaroraofficial

Instagram Followers:  16.3K

Income Sources: modelling, acting, blogging, and fashion suggestions.

#13 Gia Kashyap

Gia Kashyap has recently gained huge popularity because of her recent post encouraging elegant styling, cheap but royal clothing combination and recommendation. You can always check out such influencers' pages and get some inspiration to stand out in the crowd. 

Instagram Account: @giasaysthat

Instagram Followers: 158K

Income Sources: blog writing, and influencer marketing. 

Blog: GiaSaysThat

#14 Roshni Bhatia

Roshni Bhatia was a pop artist and actor. She left the brand to start something of her own, and now she is one of the most famous social media bloggers in the fashion industry. 

Instagram Account: @thechiquefactor

Instagram Followers: 548K

Income Sources: blogging and YouTube marketing

#15 Radhika Seth

Radhika Seth has come up to the top in the fashion blogging industry using her trendy outfits, fashion tips, makeup looks, classy photoshoots, mesmerizing videos, and excellent accessory pair-ups.

Instagram Account: @radhisethh

Instagram Followers: 907K

Income Sources: paid partnerships, blog writing, and influencer marketing. 

#16 Abhinav Mathur

Abhinav Mathur is the oldest blogger in the male industry; he has the looks and fitness to inspire millions of people. He also runs a successful blog on fitness and health, which is one blog worth following in India.   

Instagram Account: _abix_

Instagram Followers: 91.7K

Income Sources:  blogging and youtube marketing

#17 Shyam Tyagi

Shyam Tyagi always has something new to offer on this page. His fashion sense is something which young girls and boys both look up to. He specializes in ethnic and Indian wear outfits. He is also a successful vlogger, YouTube influencer, and blogger.  

Instagram Account:

Blog: The Style Mirror

Instagram Followers: 203K

Income Sources:  brand collaboration, blogs, vlogs, and paid partnerships

#18 Varun Aggarwal

Varun Agarwal is topping the list of fashion influencers and bloggers. He is trying his foot in the acting and drama industry along with running an Instagram page and blog. 

Instagram Account: @settlesubtle

Instagram Followers: 127K

Income Sources: blogging and YouTube marketing

#19 Aakriti Rana

Aakriti Rana is a Delhite and was brought up in Pune. She is a pet lover and a fantastic fashion advisor. She is as beautiful as she seems in her videos and is 29 years old, maintaining a young charm and style in her blogs and videos. 

Instagram Account: @aakritiranaofficial

Instagram Followers: 786K

Income Sources:  brand collaboration, blogs, vlogs, and paid partnerships

#20 Sakshi Sindwani

Sakshi Sindwani is the boldest and most influential fashion image on Instagram. She is an inspiration for millions of her followers and other people. Breaking the stereotype of fat girls, she is herself promotes modelling acts and acting careers. 

Instagram Account: @stylemeupwithsakshi

Instagram Followers: 405K

Income Sources:  blogs, vlogs, and paid partnerships

#21 Diipa Khosla

Last but not least, Diipa Khosla is another famous blogger to follow in India. Having more than a million followers on Instagram, her speciality lies in her opulent outlook. She is a fashion and beauty influencer & cofounder of her foundation, Post For Change. Her fashion photo blogging, often through personal adventure photos, has helped her rise hugely in popularity.

Instagram Account: @diipakhosla

Instagram Followers: 1.3 Million 

Income Sources: Blogging, Vlogging, brand endorsements, paid partnerships, collaborations, ted talks. 

Brand Endorsements: MAC cosmetics, Grazia, Femina, H&M, Zaara 

You can also read the article on the best business ideas for woman in India.


So this was an extensive list of fashion bloggers in India. These influencers have creative insight and something new to share with us every day. They keep you updated with trends and suggest you look classy and stand out at any event or a party. 

Frequently Asked Questions

Who is the number one fashion blogger in India in 2021?

According to the stats and accolades, Komal Pandey is the number one fashion blogger in India in 2021. 

How much does a fashion blogger earn in India?

The pay scale and earnings vary from what a blogger does apart from maintaining a successful Instagram account. In India, it ranges from 1 crore to as much as 50 crores. 

How can I become a Fashion blogger?

Yes, anyone can become a fashion influencer and a blogger, but you should have great commitment and passion for following the industry and setting up trends. 

How do I start my own blog?

You can start your own blog by:

Selecting a niche

Running a survey

Having a website and some already in stock content

Is blogging free?

Yes, the blogging industry is an expense-free industry in owning and handling websites and Instagram pages. 

How do fashion bloggers earn money?

Bloggers earn money through various other sources apart from blogging, for example, Vlogging, brand endorsements, paid partnerships, collaborations, ted talks. 

Who is the richest fashion blogger in India?

The richest fashion blogger in India is also Komal Pandey, with a net worth of approximately 42 crores. 

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on whatsapp

Related Posts